Campaign Length
2 weeks
Games
All games, as PAX Aus celebrates gaming culture

Brief

GAMURS Group was to leverage its Australian audience during PAX to promote Dell Alienware computers through display advertising and content. PAX Aus is one of the biggest events in Australia celebrating gaming and pop culture.

Multiple brands align their marketing budgets around these big events and Dell’s decision was to leverage PAX Aus for their sales purposes.

GAMURS Group running the esports website with the highest reach and readership in Australia (Dot Esports) was brought in to produce content around the event in order to create buzz and amplify the social video produced during the event.

Furthermore, the Dot Esports Australian audience was presented with tailored display advertising for the duration of the event.

4
Videos
600k
Video views longer than 10 secs
3.9m
Gamers reached
6
Articles
155k
Page views
300k
Australian impressions

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