McDonalds developed a global partnership with Blizzard Entertainment in 2018 with the aim of reaching a younger population interested in competitive games (esports). Gamurs Group has been servicing their Oceanic initiative since the inception of this agreement.
McDonalds developed a global partnership with Blizzard Entertainment in 2018 with the aim of reaching a younger population interested in competitive games (esports). Gamurs Group has been servicing their Oceanic initiative since the inception of this agreement.
For three years straight McDonalds Australia has recognised GAMURS Group as a partner which can natively evangelise its brand among the fledgling esports community in Australia. In 2020 the goal of the campaign is to develop brand awareness at grassroots level within the community.
The partnership over the two years prior has mostly focused on Blizzard’s Overwatch Contenders league and other competitive Blizzard events in Australia (examples: HCT Sydney (Hearthstone tournament), HGC ANZ (Heroes of the Storm)).