There are a lot of comparisons between esports fans and IRL (In Real Life) sports fans. It’s easy to assume that the fans are similar. Today we are going to talk about the difference between the two markets.
Within esports there's still a variety of consumer types, with a wide scope of how they enjoy games, and how they engage with the content. We’re here to help you determine the demographic you’re working with to get the best possible outcome for your campaign.